Why Is Instagram Merging Video Posts Into One Format?
Again in 2021, Instagram merged IGTV and Feed movies right into a single format: Instagram Video.
This created 4 various kinds of video codecs on the app: Reels, Video, Tales, and Lives.
Now, Instagram’s determined to simplify video content material for feed posts even additional.
Translation? All Reels, on a regular basis.
With fierce competitors from each TikTok and YouTube, it’s no secret that Instagram has been prioritizing Reels to remain top-of-mind.
So how will the brand new video put up format work? In keeping with parent-company Meta, “new video posts shorter than quarter-hour shall be shared as Reels.”
Picture Supply: Meta
Transferring ahead they’ll additionally consolidate the video and Reels tab to create one tab for all your feed movies.
Whereas this present change will make the excellence between Reels, Tales, and Lives extra outlined, many customers aren’t absolutely onboard the video prepare simply but (extra on that, later).
NOTE: Meta says movies posted previous to this alteration will stay as movies and gained’t develop into Reels. Although, it’s unclear whether or not they’ll be housed in a separate tab in your Instagram profile. We’ll hold you posted!
Talking of Reels… you’ll be able to schedule and mechanically publish your Instagram Reels with Later‘s scheduling instruments! Be part of 4M+ different manufacturers, creators, and social media managers, and join at this time: