What Is a Enterprise Case? Definition and Examples



A enterprise case is a doc introduced to firm stakeholders that outlines the explanations for pursuing a mission or enterprise choice. It’s developed throughout a mission’s preliminary section and examines how and why an organization ought to tackle a selected enterprise downside or alternative.

Presenting a enterprise case requires greater than a good suggestion and a can-do perspective. It wants efficient skilled writing that convinces the folks on the opposite facet of a convention desk that your proposal is an effective one.


We’ll clarify what a enterprise case is and why it’s obligatory. We’ll additionally present recommendations on the way to write your subsequent enterprise case and clarify the way it differs from a marketing strategy.

What’s a enterprise case?

A enterprise case is a doc written to persuade firm stakeholders {that a} mission will profit their group in the long term. The doc identifies a enterprise downside or alternative, a proposed resolution and options, the fee, the mission stakeholders, and the dangers and advantages of pursuing the answer.


In different phrases, it addresses the who, what, why, and the way of particular enterprise points.

This doc explains why utilizing an organization’s time or sources to deal with a selected situation is a sound thought. Good writing can assist you talk the significance of addressing a problem and get your thought permitted. For that cause, keep away from utilizing jargon, because the folks reviewing your online business case is probably not skilled in its topic.

When a mission thought is recognized and evaluated, a stakeholder writes a enterprise case, which they undergo an government, the board of administrators, or firm shareholders for approval.

As soon as it’s permitted, the mission strikes into the planning section. The enterprise case will probably be helpful throughout this section as a result of you’ll have recognized the methods and the time and value wanted to carry the mission to fruition. Starting a project-planning section with out a enterprise case can result in confusion or delays additional down the road.

When to make use of a enterprise case?

It’s best to use a enterprise case every time you could justify utilizing cash, time, folks, or different sources for a mission. For instance, if a media firm needed to increase its on-line footprint, it will write a enterprise case explaining how that might profit the corporate and the way a lot it will value. The enterprise case would additionally present options to the mission, element the dangers, and description a method to carry the mission to success.

You must also use a enterprise case to create a mission roadmap by figuring out key stakeholders, budgets, and timelines.

Some corporations could require a enterprise case earlier than approving main choices, comparable to upgrading computer systems or transferring places of work.

When you’ve submitted a enterprise case, stakeholders will evaluate the doc earlier than approving it. In the event that they’re unconvinced a mission is worth it, they could revise or reject the enterprise case.

What ought to a enterprise case embody?

There are 4 key components to incorporate in a enterprise case: government abstract, finance, mission definition, and mission group.

Government abstract

Your government abstract is your online business case’s what and why. This concise overview identifies the enterprise downside or alternative, proposes an answer, and explains why it will profit the corporate.

Though it’s the very first thing stakeholders learn, it ought to be the very last thing you write since you’ll first have to scope out the mission.


The finance part is the place you’ll speak about cash.

This part comprises data on how a lot the mission prices, the way to pay for it, the impacts on money circulation, and the anticipated return on funding (ROI). A enterprise case’s monetary part is basically learn by individuals who approve funding, however it could even be of concern to shareholders or others with a monetary curiosity within the firm.

Undertaking definition

Undertaking definition takes up the majority of a enterprise case. It outlines why a mission is important—its goals, dangers, advantages, and key stakeholders—and offers a mission blueprint. In different phrases, it offers extra data on the mission’s what, why, who, and the way.

A strong enterprise case offers background data on the mission and its necessity. For instance, a enterprise case for beginning an influencer program at a media firm would talk about social media’s rise in recognition and the way influencers can profit corporations.

Key stakeholders will be folks on the workforce or these exterior the corporate with expertise or sources that may assist the mission. This part ought to look at whether or not there’s a necessity for interdepartmental collaboration and whether or not there are any limitations or roadblocks, comparable to ongoing initiatives.

Lastly, you must talk about numerous choices for addressing this downside. Purpose for 3 to 5 options and tackle the implications of not pursuing the mission.

Undertaking group

Undertaking group describes the mission governance or the chain of command for the folks implementing a mission. This contains delegating duties to folks in any respect ranges, structuring completely different ranges of decision-making, and growing a progress report system to maintain the corporate up to date on the mission.

Enterprise case vs. marketing strategy

A enterprise case and a marketing strategy cowl lots of the similar matters, however there’s a vital distinction between the 2. A enterprise case is a few singular mission or enterprise situation, whereas a marketing strategy considerations all elements of an organization over an extended interval.

For instance, a publishing firm could develop a enterprise case to debate buying a brand new publication inside a yr. The identical firm could create a marketing strategy to look at choices to extend total income over 5 years.

Enterprise case instance

Discover out if your organization has premade enterprise case templates. Both manner, use this enterprise case instance as a information to getting your subsequent mission permitted.

Right here, we’re attempting to influence a sports activities gear firm to supply pickleball gear. Take into account that an precise enterprise case will probably require far more data than we current right here.

Government Abstract

The worldwide pickleball market is anticipated to be valued at $155.4 billion by 2033, and particular person patrons are anticipated to account for greater than half the demand for pickleball gear, in keeping with trade specialists.

Our firm doesn’t produce pickleball gear, although we produce related items and have a good title within the sports activities gear trade. By producing and promoting pickleball gear, we will set up our place within the rising market and increase our enterprise portfolio. An estimated $20 million per yr will be earned by means of this enterprise.


The anticipated prices of this mission are estimated at $1 million.

Analysis and growth: $250,000

Advertising: $250,000

Manufacturing and coaching: $500,000

We anticipate breaking even in our first six months of manufacturing and reaching an estimated annual income of $20 million inside 5 years. The mission would supply cash from a reserve fund utilized by the corporate to finance new ventures.

Undertaking definition

The mission seeks to achieve a foothold within the international pickleball market by producing and promoting pickleball gear. Our firm has produced sports activities gear for 100 years and is properly positioned to develop into a serious participant on this rising trade, which is anticipated to be valued at $155.4 billion by 2033.

Key gamers are the Analysis and Growth, Advertising, Finance, and Manufacturing groups. Analysis and Growth can be tasked with making a dependable product inside a worth level decided by Finance. That course of ought to take one to a few months. Advertising will then carry the product to public curiosity teams for one month to gauge public curiosity.

Analysis and Growth will then make the ultimate modifications, and Manufacturing will begin manufacturing a month later. We anticipate merchandise to succeed in cabinets six months after closing approval.


Outsource manufacturing: faster manufacturing timeline and decrease prices, although gear can be much less dependable and extra more likely to be returned, decreasing our revenue margins.

Keep out of the pickleball market: lose out on estimated $20 million annual income.

Search different pickleball alternatives, together with sponsorships: not our space of experience.

Undertaking group

Concerning decision-making duties and roles, departments ought to observe the corporate’s customary mission governance. Affiliate managers will present each day updates to their division supervisors. Every division supervisor will present weekly updates to the board of administrators and CEO.

Enterprise case FAQs

What’s a enterprise case?

A enterprise case is a doc used to influence firm stakeholders to pursue a mission. It identifies a enterprise downside, or alternative, and an answer. It then maps out how a lot the mission would value, the way to accomplish it, and the way it will profit the corporate.

What ought to a enterprise case embody?

A enterprise case ought to embody 4 key elements:

  • An government abstract that explains the mission, why it ought to be permitted, and its advantages
  • A finance part that outlines how a lot the mission would value, the anticipated return on funding, and any income projections
  • A mission definition that lays out the scope of the mission
  • An organized system to supervise the mission’s implementation

When do you have to use a enterprise case?

Use a enterprise case everytime you’re attempting to influence firm stakeholders to approve the usage of items or sources for a sure mission or expense.

How is a enterprise case completely different from a marketing strategy?

A enterprise case refers to 1 facet of an organization or a specific mission. A marketing strategy covers your complete firm over an extended interval.


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