Key Learnings from a Reels-only Technique on Instagram
After sharing many Reels, Olivia’s discovered a factor or two.
Listed here are her high six takeaways:
#1: It’s Not All About Going Viral
Olivia’s tackle going viral? It’s truly to not give attention to going viral in any respect.
“When your focus is solely on going viral, you lose the authenticity behind your content material,” she explains. “Plus, audiences are good — they’ll suss out when it’s pressured or somebody is posting simply to put up.”
When you create Reels to go viral, it’s possible you’ll be setting your self up for failure.
“You possibly can spend three minutes on a Reel and get 100K views and spend three hours on one other and get 250 views. The algorithm can really feel so extremely random.”
As an alternative of fascinated about the viral potential of a video, Olivia considers: how can I develop my group and the way can I add worth?
“I do not want a billion DMs or a billion Reels views. I would like an intimate group of individuals which might be actually inquisitive about what I am speaking about and who’re completely happy to be there,” she provides.
“If doing these two issues creates a viral video, then nice. If not, that’s okay. I’ll strive once more subsequent time.”
#2: Content material Pillars Are Key
Content material pillars, additionally known as content material buckets or classes, are three to 5 matters your model persistently discusses, amplifies, and creates content material for on social media.
“If you use content material pillars, you’re signalling to Instagram what your area of interest is. Then, each the algorithm and your viewers know what to anticipate from you.”
Olivia’s important content material pillars are: recipes, well being and wellness, aesthetic b-roll, mini vlogs, and quotes.
“My content material pillars hold me grounded. They come in useful after I don’t really feel impressed or if I don’t know what sort of content material to create. I’ll have a look at my content material buckets and know I can all the time create one thing inside these matters.”
One other piece of the content material creation course of for Olivia is repurposing content material.
“Since I’m posting so many Reels, there’s no approach I can movie and re-shoot new content material each single day. And I’m positive many different enterprise homeowners really feel the identical.”
As an alternative of taking pictures new content material for every Reel, undergo your digicam roll and see if there are any clips that may be repurposed beneath every content material pillar.
You could be shocked at what number of items of content material you’ll be able to pull from one video clip!
#3: Trending Music is Every little thing
One in every of Olivia’s key learnings and largest piece of recommendation is to think about your Reels with an audio lens first.
“The very very first thing I’ll do earlier than anything is scroll by Instagram to see what’s trending. As soon as I discover one thing, I’ll ask myself: how can I make this audio work for me? How can I take advantage of this music?”
“Once I discover the trending sound I need to use, I am going to display screen file a video utilizing the sound, add the clip into InShot, extract the audio from the display screen recordings, after which put it over the video so I can edit within the app.
Then, I am going to delete that sound in InShot, add the video to Instagram, and add the precise sound in Instagram.”
On the lookout for development inspiration? Listed here are a number of methods to search out trending audio on Instagram:
Take a look at Later’s weekly Instagram Reels tendencies useful resource
Scroll your Instagram feed and bookmark any songs that you just hear on repeat
Comply with Instagram Reels ideas accounts like @reelstips
#4: Strive, Strive, Strive, and Strive Once more
It took Olivia months of constant posting to search out her Reels groove. And even so, she’s all the time studying and evolving her technique.
“You study from each single put up you make. I look again and assume, how on earth did I put up that? And others I’ll look again and really feel pleased with the Reel, however the views don’t essentially mirror the time spent.”
The important thing takeaway: Your Reels technique might not work straight away, and that’s okay.
“When you’re simply beginning out and also you’re feeling defeated, keep in mind you’re evaluating somebody’s center to your starting.”
#5: 6-12 Seconds Is the Candy Spot
With regards to the best Reels size, Olivia’s discovered that folks love quick, easy movies.
“I’ve discovered that 6 -12 seconds is the candy spot,” Olivia shares.
“There may be a lot you are able to do in a brief period of time. In case your product is a candle, put your candle in your desk beneath fairly daylight, pop some music over high, and growth, you’ve acquired your self a Reel,” she shares.
“You don’t should create an Oscar-worthy film on Reels.”
#6: On-screen Textual content Is a Should
Whether or not it’s a tutorial, recipe, or a mini-vlog, Olivia confirms that on-screen textual content is an absolute necessity for accessibility and inclusivity.
“If there’s any type of talking in your Reels, it is best to use captions. Use Instagram’s computerized captions or write them. Who cares if that a part of the video seems aesthetic or not. Don’t fret about aesthetics, be frightened about creating accessible content material!”
We’re in a era of people that need to devour content material actually shortly.
Olivia additionally recommends utilizing on-screen textual content as the perfect answer — leveraging Instagram’s reels app fonts to be precise.
“98% of the time I embrace a CTA on the Reel itself. I can’t depend on folks urgent and studying the caption, so I do my finest to place it on the market within the easiest method potential.”
TIP: Encourage your Reels’ viewers to move to your hyperlink in bio with on-screen CTAs and use Linkin.bio by Later to create a customized touchdown web page to your account.
You possibly can add limitless clickable buttons, customise to match your model shade palette, and create a linked model of your Instagram feed!
Pivoting to Reels has had a main affect on Olivia’s enterprise and Instagram efficiency, however her primary takeaway?
Keep true to your model id.
“Keep true to your self and your model whereas making an attempt out a brand new format. Belief me, you’ll see the repay”
“You don’t have to alter your whole technique like I did. Begin off by creating and including one Reel per week into the combo.”
What’s essential is that you just’re pivoting your technique to mirror how Instagram is altering and evolving.